SMB Buyers KEEP STALLING | Here’s the Truth Vendors HATE

Are SMB buyers actually “hard to close”… or are we just making it miserable to buy from us?

For years, the tech industry has blamed small and mid-sized businesses for stalled deals, ghosting, and indecision - but what if the real problem is us? In this episode of CX Without the BS, Brian Nichols turns the mirror back on vendors, advisors, and channel leaders who claim to care about customer experience while quietly sabotaging it with slow responses, rigid contracts, bloated quotes, and seller-first processes.

This is a blunt, no-fluff gut check for anyone selling into the 5 to 1,000 employee market. Brian breaks down five specific ways the industry is breaking the SMB buyer experience - and exactly how to fix it without buzzwords, gimmicks, or enterprise theater. If you care about liberty, trust, and actually helping people make confident decisions, this episode will challenge how you think about sales, CX, and who the process should really serve.