CX without the BS
Honest takes on customer experience and UCaaS for the SMB and mid-market buyers enterprise vendors forgot... hosted by Brian Nichols.
Displaying 1 item of CX without the BS with the tag "sales process friction".
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SMB Buyers KEEP STALLING | Here’s the Truth Vendors HATE
January 13th, 2026 | 16 mins 35 secs
business freedom, buyer confidence, ccaas sales, channel sales, customer experience, cx without the bs, liberty mindset sales, real world sales, sales process friction, sales transparency, small business technology, small business trust, smb buyer experience, smb sales, tech sales mistakes, technology advisors, ucaas sales, vendor fatigue
SMB buyers aren’t “hard to close.” They’re reacting rationally to slow responses, forced contracts, and bloated sales processes.
In today’s CX Without the BS, I break down why the tech industry keeps losing SMB deals to indecision - and how to fix it.