CX without the BS
CX without the BS is a no-nonsense podcast that cuts through the jargon to deliver real insights into the Customer Experience (CX) industry. Each episode features candid conversations with industry experts, focusing on practical solutions and honest discussions about the latest trends and challenges in CX.
Displaying 3 items of CX without the BS with the tag "technology advisors".
-
Business Phone System NIGHTMARE: Why Vendors Are Killing Their Own Deals
March 25th, 2026 | 19 mins 33 secs
b2b buying process, b2b conversion rate, b2b marketing, b2b sales, brian nichols show, business communications, business phone system, buyer experience, channel sales, cloud phone system, contact center, customer experience, cx strategy, cx without the bs, digital transformation, phone system 2026, pricing transparency, saas sales, sales process broken, sales strategy, smb technology, technology advisors, tsd, ucaas, ucaas vendors, unified communications, voip business
UCaaS vendors spent a fortune building a moat around their pricing — and now they're spending another fortune trying to lure buyers across it.
-
SMB Buyers KEEP STALLING | Here’s the Truth Vendors HATE
January 13th, 2026 | 16 mins 35 secs
business freedom, buyer confidence, ccaas sales, channel sales, customer experience, cx without the bs, liberty mindset sales, real world sales, sales process friction, sales transparency, small business technology, small business trust, smb buyer experience, smb sales, tech sales mistakes, technology advisors, ucaas sales, vendor fatigue
SMB buyers aren’t “hard to close.” They’re reacting rationally to slow responses, forced contracts, and bloated sales processes.
In today’s CX Without the BS, I break down why the tech industry keeps losing SMB deals to indecision - and how to fix it.
-
AI vs Humans: Who Wins in Customer Experience?
August 27th, 2025 | 28 mins 21 secs
ai customer service, ai hype, ai vs hi, ai vs human support, better customer support, chatbots fail, customer experience 2025, customer loyalty, customer service tips, customer trust, cx strategy, cx without the bs, first contact resolution, human experience cx, human intelligence vs ai, reduce customer effort, technology advisors, why chatbots don’t work
Is AI actually fixing customer experience... or just making it worse? Brian Nichols breaks down why Human Intelligence vs Artificial Intelligence always decides the Human Experience... and why that’s the only scoreboard that matters.