CX without the BS
Honest takes on customer experience and UCaaS for the SMB and mid-market buyers enterprise vendors forgot... hosted by Brian Nichols.
Displaying 4 items of CX without the BS with the tag "channel sales".
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Channel Partners 2026 REVIEW | The Half-Empty Room And What It Told Me About The Channel
April 21st, 2026 | 20 mins 6 secs
2026 channel trends, avant, avant special forces, ccaas, channel event review, channel futures, channel marketing, channel partners, channel partners 2026, channel partners 2026 review, channel partners conference review, channel partners expo review, channel partners review, channel partners vegas, channel sales, channel vendor review, customer experience, cx, informa, lead generation, msp summit, sales enablement, technology advisors, telarus, telarus partner summit, tsd, ucaas
My honest review of Channel Partners 2026 - Robert Irvine keynote, a half-empty room, and every reason the Old Guard channel model just cracked wide open in Vegas.
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Business Phone System NIGHTMARE: Why Vendors Are Killing Their Own Deals
March 25th, 2026 | 19 mins 33 secs
b2b buying process, b2b conversion rate, b2b marketing, b2b sales, brian nichols show, business communications, business phone system, buyer experience, channel sales, cloud phone system, contact center, customer experience, cx strategy, cx without the bs, digital transformation, phone system 2026, pricing transparency, saas sales, sales process broken, sales strategy, smb technology, technology advisors, tsd, ucaas, ucaas vendors, unified communications, voip business
UCaaS vendors spent a fortune building a moat around their pricing — and now they're spending another fortune trying to lure buyers across it.
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SMB Buyers KEEP STALLING | Here’s the Truth Vendors HATE
January 13th, 2026 | 16 mins 35 secs
business freedom, buyer confidence, ccaas sales, channel sales, customer experience, cx without the bs, liberty mindset sales, real world sales, sales process friction, sales transparency, small business technology, small business trust, smb buyer experience, smb sales, tech sales mistakes, technology advisors, ucaas sales, vendor fatigue
SMB buyers aren’t “hard to close.” They’re reacting rationally to slow responses, forced contracts, and bloated sales processes.
In today’s CX Without the BS, I break down why the tech industry keeps losing SMB deals to indecision - and how to fix it.
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Why UCaaS Quotes NEVER Match the Bill
December 16th, 2025 | 48 mins 38 secs
business communication, business phone systems, ccaas, channel sales, customer experience, customer journey, customer support, customer trust, cx without the bs, hidden fees, m&a impact, mergers and acquisitions, phone system pricing, tech advisors, tech sales, ucaas, unified communications, vendor transparency
Why do UCaaS quotes never match the bill? In this episode of CX Without the BS, Brian Nichols and Stephen Howard break down the pricing games, broken incentives, and quiet BS that keep customer experience stuck.