CX without the BS
Honest takes on customer experience and UCaaS for the SMB and mid-market buyers enterprise vendors forgot... hosted by Brian Nichols.
Displaying 2 items of CX without the BS with the tag "smb tech".
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How to Spot a Bad Phone Provider in Under 2 Minutes
February 20th, 2026 | 1 min 50 secs
billing transparency, business phones, ccaas, customer experience, cx, hidden fees, it buying, onboarding, porting, smb tech, support, telecom, ucaas, vendor selection, voip
Most buyers don’t realize they purchased a support problem until after onboarding starts - these two pre-sign questions force vendors to show their true support model and their real fees.
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Why Customers HATE Calling You | Forget AI Chatbots, Fix Your DAMN Phone System First
January 29th, 2026 | 13 mins 48 secs
brian nichols, business communications, business efficiency, business growth, call center, contact center, customer experience, customer service, cx strategy, cx without the bs, entrepreneurship, level365, marketing operations, phone systems, revenue operations, saas sales, sales strategy, small business tools, smb tech, tech audit, tech stack, tech support, ucaas, unified communications
Brian Nichols reveals why Unified Communications is the hidden revenue killer in 2026 and why the "Wall Street Trap" is destroying your Customer Experience.
Most SMBs think they have a "tools" problem, stacking AI chatbots and complex routing while their actual front door—the phone system—remains completely broken. In this episode, we expose the "Invisible Failure" of missed calls and dead-end voicemails that are costing you deals every single day. You need to hear this blueprint for fixing your digital front door, auditing your communications in 30 seconds, and escaping the enterprise pricing games that treat you like a number, not a partner.