web02.fireside.fm Mon, 25 May 2026 13:56:32 -0500 Fireside (https://fireside.fm) CX without the BS - Episodes Tagged with “Smb Tech” https://cswithoutthebs.fireside.fm/tags/smb%20tech Fri, 20 Feb 2026 17:00:00 -0500 Most CX podcasts are built for Fortune 500 buyers with seven-figure budgets and dedicated transformation teams... This one isn't. CX Without the BS is for the technology advisors, IT leaders, and business owners working in the trenches of SMB and mid-market companies - the "forgotten 5000" who get pitched enterprise solutions they can't afford and ignored by vendors who don't think they're worth the support call. Host Brian Nichols brings real practitioner perspective from the unified communications and contact center space. No guru theater. No vendor hype. No recycled LinkedIn thought leadership dressed up as expertise. Just the actual conversations advisors and buyers need to be having... about why CX deployments fail, where vendors quietly cut corners, which product categories are oversold, and what questions you should be asking before you sign a three-year contract. Each episode pulls from real customer scenarios, market situations, and the framework laid out in Brian's book, The CX Compass. Some episodes are solo deep dives. Others bring in practitioners, advisors, and operators who can break down the mechanics of what actually works - and what's quietly broken behind the demo. If you're tired of buzzword bingo and ready for the version of CX nobody's willing to say out loud... you're in the right place. Subscribe, share it with an advisor or buyer who needs it, and let's cut through the noise together. en-us episodic Honest takes on customer experience and UCaaS for the SMB and mid-market buyers enterprise vendors forgot... hosted by Brian Nichols. Brian Nichols Most CX podcasts are built for Fortune 500 buyers with seven-figure budgets and dedicated transformation teams... This one isn't. CX Without the BS is for the technology advisors, IT leaders, and business owners working in the trenches of SMB and mid-market companies - the "forgotten 5000" who get pitched enterprise solutions they can't afford and ignored by vendors who don't think they're worth the support call. Host Brian Nichols brings real practitioner perspective from the unified communications and contact center space. No guru theater. No vendor hype. No recycled LinkedIn thought leadership dressed up as expertise. Just the actual conversations advisors and buyers need to be having... about why CX deployments fail, where vendors quietly cut corners, which product categories are oversold, and what questions you should be asking before you sign a three-year contract. Each episode pulls from real customer scenarios, market situations, and the framework laid out in Brian's book, The CX Compass. Some episodes are solo deep dives. Others bring in practitioners, advisors, and operators who can break down the mechanics of what actually works - and what's quietly broken behind the demo. If you're tired of buzzword bingo and ready for the version of CX nobody's willing to say out loud... you're in the right place. Subscribe, share it with an advisor or buyer who needs it, and let's cut through the noise together. yes CX podcast, customer experience, UCaaS, CCaaS, contact center, unified communications, technology advisors, channel partners, TSD, SMB technology, mid-market IT, vendor evaluation, CX strategy, customer service technology, Brian Nichols, CX Compass, business communications, cloud communications, customer engagement, sales enablement, B2B technology buying, IT decision makers, Telarus, agent experience, omnichannel Brian Nichols brian@briannicholsconsulting.com How to Spot a Bad Phone Provider in Under 2 Minutes https://cswithoutthebs.fireside.fm/how-to-spot-a-bad-phone-provider-in-under-2-minutes cba46cfa-aa46-4254-b164-e076a19c2946 Fri, 20 Feb 2026 17:00:00 -0500 Brian Nichols full Brian Nichols Most buyers don’t realize they purchased a support problem until after onboarding starts - these two pre-sign questions force vendors to show their true support model and their real fees. 1:50 no <p>Before you sign anything for phones, UCaaS, or contact center - you need to know this:</p> <p>When it breaks, who actually picks up the phone?</p> <p>In this CX Without the BS - Quick Hit, I walk through the fastest way to spot a “support problem” before you’re stuck in ticket hell, porting delays, and finger-pointing.</p> <p>Here are the two questions to copy/paste into an email to every vendor you’re considering:</p> <p>When I need help, who do I call - and how fast do I get a real human?</p> <p>If my bill comes in higher than the quote, what fees do you add that aren’t in the per-user price?</p> <p>If they answer clearly and directly - good sign.<br> If they dodge - you just saved yourself a multi-year headache. </p> UCaaS support, VoIP support, phone system support, contact center support, CCaaS buyer tips, UCaaS buying guide, VoIP provider checklist, how to choose UCaaS, telecom vendor evaluation, MSP buyer advice, onboarding delays, porting delays, support response time, US-based support, ticketing portal vs account manager, hidden telecom fees, surcharges and taxes, billing transparency, per-user pricing traps, vendor due diligence, business phone system checklist, CX procurement, IT buying checklist, SMB phone system, midmarket UCaaS Before you sign anything for phones, UCaaS, or contact center - you need to know this:

When it breaks, who actually picks up the phone?

In this CX Without the BS - Quick Hit, I walk through the fastest way to spot a “support problem” before you’re stuck in ticket hell, porting delays, and finger-pointing.

Here are the two questions to copy/paste into an email to every vendor you’re considering:

When I need help, who do I call - and how fast do I get a real human?

If my bill comes in higher than the quote, what fees do you add that aren’t in the per-user price?

If they answer clearly and directly - good sign.
If they dodge - you just saved yourself a multi-year headache.

]]> Before you sign anything for phones, UCaaS, or contact center - you need to know this:

When it breaks, who actually picks up the phone?

In this CX Without the BS - Quick Hit, I walk through the fastest way to spot a “support problem” before you’re stuck in ticket hell, porting delays, and finger-pointing.

Here are the two questions to copy/paste into an email to every vendor you’re considering:

When I need help, who do I call - and how fast do I get a real human?

If my bill comes in higher than the quote, what fees do you add that aren’t in the per-user price?

If they answer clearly and directly - good sign.
If they dodge - you just saved yourself a multi-year headache.

]]> Why Customers HATE Calling You | Forget AI Chatbots, Fix Your DAMN Phone System First https://cswithoutthebs.fireside.fm/why-customers-hate-calling-you-forget-ai-chatbots-fix-your-damn-phone-system-first df91c772-2973-4f0c-9790-7cf2acb215c1 Thu, 29 Jan 2026 13:00:00 -0500 Brian Nichols full Brian Nichols Brian Nichols reveals why Unified Communications is the hidden revenue killer in 2026 and why the "Wall Street Trap" is destroying your Customer Experience. Most SMBs think they have a "tools" problem, stacking AI chatbots and complex routing while their actual front door—the phone system—remains completely broken. In this episode, we expose the "Invisible Failure" of missed calls and dead-end voicemails that are costing you deals every single day. You need to hear this blueprint for fixing your digital front door, auditing your communications in 30 seconds, and escaping the enterprise pricing games that treat you like a number, not a partner. 13:48 no <p>Brian Nichols reveals why Unified Communications is the hidden revenue killer in 2026 and why the "Wall Street Trap" is destroying your Customer Experience.</p> <p>Most SMBs think they have a "tools" problem, stacking AI chatbots and complex routing while their actual front door—the phone system—remains completely broken. In this episode, we expose the "Invisible Failure" of missed calls and dead-end voicemails that are costing you deals every single day. You need to hear this blueprint for fixing your digital front door, auditing your communications in 30 seconds, and escaping the enterprise pricing games that treat you like a number, not a partner. </p> Brian Nichols, CX Without the BS, Unified Communications, UCaaS, Customer Experience, CX Strategy, SMB Tech, Business Growth, Revenue Operations, Phone Systems, Level365, Tech Audit, Business Communications, Call Center, Contact Center, Sales Strategy, Marketing Operations, Small Business Tools, Entrepreneurship, SaaS Sales, Tech Stack, Business Efficiency, Customer Service, Tech Support Brian Nichols reveals why Unified Communications is the hidden revenue killer in 2026 and why the "Wall Street Trap" is destroying your Customer Experience.

Most SMBs think they have a "tools" problem, stacking AI chatbots and complex routing while their actual front door—the phone system—remains completely broken. In this episode, we expose the "Invisible Failure" of missed calls and dead-end voicemails that are costing you deals every single day. You need to hear this blueprint for fixing your digital front door, auditing your communications in 30 seconds, and escaping the enterprise pricing games that treat you like a number, not a partner.

]]> Brian Nichols reveals why Unified Communications is the hidden revenue killer in 2026 and why the "Wall Street Trap" is destroying your Customer Experience.

Most SMBs think they have a "tools" problem, stacking AI chatbots and complex routing while their actual front door—the phone system—remains completely broken. In this episode, we expose the "Invisible Failure" of missed calls and dead-end voicemails that are costing you deals every single day. You need to hear this blueprint for fixing your digital front door, auditing your communications in 30 seconds, and escaping the enterprise pricing games that treat you like a number, not a partner.

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