web02.fireside.fm Mon, 25 May 2026 13:56:32 -0500 Fireside (https://fireside.fm) CX without the BS - Episodes Tagged with “Voip” https://cswithoutthebs.fireside.fm/tags/voip Fri, 20 Feb 2026 17:00:00 -0500 Most CX podcasts are built for Fortune 500 buyers with seven-figure budgets and dedicated transformation teams... This one isn't. CX Without the BS is for the technology advisors, IT leaders, and business owners working in the trenches of SMB and mid-market companies - the "forgotten 5000" who get pitched enterprise solutions they can't afford and ignored by vendors who don't think they're worth the support call. Host Brian Nichols brings real practitioner perspective from the unified communications and contact center space. No guru theater. No vendor hype. No recycled LinkedIn thought leadership dressed up as expertise. Just the actual conversations advisors and buyers need to be having... about why CX deployments fail, where vendors quietly cut corners, which product categories are oversold, and what questions you should be asking before you sign a three-year contract. Each episode pulls from real customer scenarios, market situations, and the framework laid out in Brian's book, The CX Compass. Some episodes are solo deep dives. Others bring in practitioners, advisors, and operators who can break down the mechanics of what actually works - and what's quietly broken behind the demo. If you're tired of buzzword bingo and ready for the version of CX nobody's willing to say out loud... you're in the right place. Subscribe, share it with an advisor or buyer who needs it, and let's cut through the noise together. en-us episodic Honest takes on customer experience and UCaaS for the SMB and mid-market buyers enterprise vendors forgot... hosted by Brian Nichols. Brian Nichols Most CX podcasts are built for Fortune 500 buyers with seven-figure budgets and dedicated transformation teams... This one isn't. CX Without the BS is for the technology advisors, IT leaders, and business owners working in the trenches of SMB and mid-market companies - the "forgotten 5000" who get pitched enterprise solutions they can't afford and ignored by vendors who don't think they're worth the support call. Host Brian Nichols brings real practitioner perspective from the unified communications and contact center space. No guru theater. No vendor hype. No recycled LinkedIn thought leadership dressed up as expertise. Just the actual conversations advisors and buyers need to be having... about why CX deployments fail, where vendors quietly cut corners, which product categories are oversold, and what questions you should be asking before you sign a three-year contract. Each episode pulls from real customer scenarios, market situations, and the framework laid out in Brian's book, The CX Compass. Some episodes are solo deep dives. Others bring in practitioners, advisors, and operators who can break down the mechanics of what actually works - and what's quietly broken behind the demo. If you're tired of buzzword bingo and ready for the version of CX nobody's willing to say out loud... you're in the right place. Subscribe, share it with an advisor or buyer who needs it, and let's cut through the noise together. yes CX podcast, customer experience, UCaaS, CCaaS, contact center, unified communications, technology advisors, channel partners, TSD, SMB technology, mid-market IT, vendor evaluation, CX strategy, customer service technology, Brian Nichols, CX Compass, business communications, cloud communications, customer engagement, sales enablement, B2B technology buying, IT decision makers, Telarus, agent experience, omnichannel Brian Nichols brian@briannicholsconsulting.com How to Spot a Bad Phone Provider in Under 2 Minutes https://cswithoutthebs.fireside.fm/how-to-spot-a-bad-phone-provider-in-under-2-minutes cba46cfa-aa46-4254-b164-e076a19c2946 Fri, 20 Feb 2026 17:00:00 -0500 Brian Nichols full Brian Nichols Most buyers don’t realize they purchased a support problem until after onboarding starts - these two pre-sign questions force vendors to show their true support model and their real fees. 1:50 no <p>Before you sign anything for phones, UCaaS, or contact center - you need to know this:</p> <p>When it breaks, who actually picks up the phone?</p> <p>In this CX Without the BS - Quick Hit, I walk through the fastest way to spot a “support problem” before you’re stuck in ticket hell, porting delays, and finger-pointing.</p> <p>Here are the two questions to copy/paste into an email to every vendor you’re considering:</p> <p>When I need help, who do I call - and how fast do I get a real human?</p> <p>If my bill comes in higher than the quote, what fees do you add that aren’t in the per-user price?</p> <p>If they answer clearly and directly - good sign.<br> If they dodge - you just saved yourself a multi-year headache. </p> UCaaS support, VoIP support, phone system support, contact center support, CCaaS buyer tips, UCaaS buying guide, VoIP provider checklist, how to choose UCaaS, telecom vendor evaluation, MSP buyer advice, onboarding delays, porting delays, support response time, US-based support, ticketing portal vs account manager, hidden telecom fees, surcharges and taxes, billing transparency, per-user pricing traps, vendor due diligence, business phone system checklist, CX procurement, IT buying checklist, SMB phone system, midmarket UCaaS Before you sign anything for phones, UCaaS, or contact center - you need to know this:

When it breaks, who actually picks up the phone?

In this CX Without the BS - Quick Hit, I walk through the fastest way to spot a “support problem” before you’re stuck in ticket hell, porting delays, and finger-pointing.

Here are the two questions to copy/paste into an email to every vendor you’re considering:

When I need help, who do I call - and how fast do I get a real human?

If my bill comes in higher than the quote, what fees do you add that aren’t in the per-user price?

If they answer clearly and directly - good sign.
If they dodge - you just saved yourself a multi-year headache.

]]> Before you sign anything for phones, UCaaS, or contact center - you need to know this:

When it breaks, who actually picks up the phone?

In this CX Without the BS - Quick Hit, I walk through the fastest way to spot a “support problem” before you’re stuck in ticket hell, porting delays, and finger-pointing.

Here are the two questions to copy/paste into an email to every vendor you’re considering:

When I need help, who do I call - and how fast do I get a real human?

If my bill comes in higher than the quote, what fees do you add that aren’t in the per-user price?

If they answer clearly and directly - good sign.
If they dodge - you just saved yourself a multi-year headache.

]]> CX Industry LYING About AI Capabilities? https://cswithoutthebs.fireside.fm/cx-industry-lying-about-ai-capabilities 99d66b0c-aff1-4f57-98f2-bbbad920a349 Wed, 04 Feb 2026 08:00:00 -0500 Brian Nichols full Brian Nichols If your tech advisor is pushing a 5-year contract, check their commission structure. The industry is addicted to 12x upfront "spiffs" while you get stuck with the bill. It’s time for "Death to ETFs." Stop signing handcuffs. 56:19 yes <p>Derek Roush (The Cloud Sherpa) joins Brian Nichols to reveal the unethical "Spiff Chasing" in Telecom sales and why massive Early Termination Fees are holding businesses hostage. We dive deep into the conflict between honest Technology Advisors and the "Commission Breath" vendors who prioritize huge 12x upfront payouts over your actual business success. Derek exposes how some major UCaaS providers use restrictive 5-year contracts to mask poor support, forcing companies to pay hundreds of thousands of dollars just to escape bad service.</p> <p>We expose the reality of the "Shell Game" regarding Service Level Agreements (SLAs) and why those "guaranteed uptimes" are mathematically designed to pay you pennies while you lose days of revenue. You need to hear this blueprint for identifying ethical partners through the Technology Advisor Alliance and why the industry's new obsession with "AI everything" is a dangerous lie that will likely tank your customer satisfaction scores if you aren't careful.</p> <p>Video Chapters:</p> <p>0:00 - Intro<br> 9:52 - The "Quid Pro Quo" Vendor Trap <br> 14:13 - The "Ick" of Telecom Sales &amp; Bad Relationships <br> 24:15 - Why SLAs Are A Total Shell Game <br> 26:17 - "Death to ETFs" &amp; The Month-to-Month Revolution <br> 29:00 - Exposing "Spiff Chasing" &amp; 12x Commissions <br> 47:03 - The Big AI Lie in Customer Experience</p> <p>Links Section<br> Vocal Point Consulting: <a href="https://www.vpccloud.com/" target="_blank" rel="nofollow noopener">https://www.vpccloud.com/</a><br> The Cloud Sherpa Podcast: <a href="https://www.youtube.com/@cloudsherpa" target="_blank" rel="nofollow noopener">https://www.youtube.com/@cloudsherpa</a><br> The Narrow Road Podcast: <a href="https://www.vpccloud.com/" target="_blank" rel="nofollow noopener">https://www.vpccloud.com/</a> (Available via Vocal Point)<br> Technology Advisor Alliance (TAA): <a href="https://www.technologyadvisoralliance.com/" target="_blank" rel="nofollow noopener">https://www.technologyadvisoralliance.com/</a><br> Level365: <a href="https://level365.com/" target="_blank" rel="nofollow noopener">https://level365.com/</a> </p> Derek Roush, Brian Nichols, CX Without the BS, Vocal Point Consulting, Telecom Sales, Technology Advisor Alliance, UCaaS, Cloud Sherpa, Telecom Contracts, AI in Customer Service, Spiff Chasing, Business Ethics, Early Termination Fees, Sales Commission, Customer Experience Strategy, VoIP, Contact Center AI, Telecom Fraud, Month to Month Contracts, Level365, Business Podcast, Tech Consulting. Derek Roush (The Cloud Sherpa) joins Brian Nichols to reveal the unethical "Spiff Chasing" in Telecom sales and why massive Early Termination Fees are holding businesses hostage. We dive deep into the conflict between honest Technology Advisors and the "Commission Breath" vendors who prioritize huge 12x upfront payouts over your actual business success. Derek exposes how some major UCaaS providers use restrictive 5-year contracts to mask poor support, forcing companies to pay hundreds of thousands of dollars just to escape bad service.

We expose the reality of the "Shell Game" regarding Service Level Agreements (SLAs) and why those "guaranteed uptimes" are mathematically designed to pay you pennies while you lose days of revenue. You need to hear this blueprint for identifying ethical partners through the Technology Advisor Alliance and why the industry's new obsession with "AI everything" is a dangerous lie that will likely tank your customer satisfaction scores if you aren't careful.

Video Chapters:

0:00 - Intro
9:52 - The "Quid Pro Quo" Vendor Trap
14:13 - The "Ick" of Telecom Sales & Bad Relationships
24:15 - Why SLAs Are A Total Shell Game
26:17 - "Death to ETFs" & The Month-to-Month Revolution
29:00 - Exposing "Spiff Chasing" & 12x Commissions
47:03 - The Big AI Lie in Customer Experience

Links Section
Vocal Point Consulting: https://www.vpccloud.com/
The Cloud Sherpa Podcast: https://www.youtube.com/@cloudsherpa
The Narrow Road Podcast: https://www.vpccloud.com/ (Available via Vocal Point)
Technology Advisor Alliance (TAA): https://www.technologyadvisoralliance.com/
Level365: https://level365.com/

]]> Derek Roush (The Cloud Sherpa) joins Brian Nichols to reveal the unethical "Spiff Chasing" in Telecom sales and why massive Early Termination Fees are holding businesses hostage. We dive deep into the conflict between honest Technology Advisors and the "Commission Breath" vendors who prioritize huge 12x upfront payouts over your actual business success. Derek exposes how some major UCaaS providers use restrictive 5-year contracts to mask poor support, forcing companies to pay hundreds of thousands of dollars just to escape bad service.

We expose the reality of the "Shell Game" regarding Service Level Agreements (SLAs) and why those "guaranteed uptimes" are mathematically designed to pay you pennies while you lose days of revenue. You need to hear this blueprint for identifying ethical partners through the Technology Advisor Alliance and why the industry's new obsession with "AI everything" is a dangerous lie that will likely tank your customer satisfaction scores if you aren't careful.

Video Chapters:

0:00 - Intro
9:52 - The "Quid Pro Quo" Vendor Trap
14:13 - The "Ick" of Telecom Sales & Bad Relationships
24:15 - Why SLAs Are A Total Shell Game
26:17 - "Death to ETFs" & The Month-to-Month Revolution
29:00 - Exposing "Spiff Chasing" & 12x Commissions
47:03 - The Big AI Lie in Customer Experience

Links Section
Vocal Point Consulting: https://www.vpccloud.com/
The Cloud Sherpa Podcast: https://www.youtube.com/@cloudsherpa
The Narrow Road Podcast: https://www.vpccloud.com/ (Available via Vocal Point)
Technology Advisor Alliance (TAA): https://www.technologyadvisoralliance.com/
Level365: https://level365.com/

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