web02.fireside.fm Wed, 27 May 2026 12:08:50 -0500 Fireside (https://fireside.fm) CX without the BS - Episodes Tagged with “Omnichannel” https://cswithoutthebs.fireside.fm/tags/omnichannel Tue, 14 Oct 2025 17:00:00 -0400 Most CX podcasts are built for Fortune 500 buyers with seven-figure budgets and dedicated transformation teams... This one isn't. CX Without the BS is for the technology advisors, IT leaders, and business owners working in the trenches of SMB and mid-market companies - the "forgotten 5000" who get pitched enterprise solutions they can't afford and ignored by vendors who don't think they're worth the support call. Host Brian Nichols brings real practitioner perspective from the unified communications and contact center space. No guru theater. No vendor hype. No recycled LinkedIn thought leadership dressed up as expertise. Just the actual conversations advisors and buyers need to be having... about why CX deployments fail, where vendors quietly cut corners, which product categories are oversold, and what questions you should be asking before you sign a three-year contract. Each episode pulls from real customer scenarios, market situations, and the framework laid out in Brian's book, The CX Compass. Some episodes are solo deep dives. Others bring in practitioners, advisors, and operators who can break down the mechanics of what actually works - and what's quietly broken behind the demo. If you're tired of buzzword bingo and ready for the version of CX nobody's willing to say out loud... you're in the right place. Subscribe, share it with an advisor or buyer who needs it, and let's cut through the noise together. en-us episodic Honest takes on customer experience and UCaaS for the SMB and mid-market buyers enterprise vendors forgot... hosted by Brian Nichols. Brian Nichols Most CX podcasts are built for Fortune 500 buyers with seven-figure budgets and dedicated transformation teams... This one isn't. CX Without the BS is for the technology advisors, IT leaders, and business owners working in the trenches of SMB and mid-market companies - the "forgotten 5000" who get pitched enterprise solutions they can't afford and ignored by vendors who don't think they're worth the support call. Host Brian Nichols brings real practitioner perspective from the unified communications and contact center space. No guru theater. No vendor hype. No recycled LinkedIn thought leadership dressed up as expertise. Just the actual conversations advisors and buyers need to be having... about why CX deployments fail, where vendors quietly cut corners, which product categories are oversold, and what questions you should be asking before you sign a three-year contract. Each episode pulls from real customer scenarios, market situations, and the framework laid out in Brian's book, The CX Compass. Some episodes are solo deep dives. Others bring in practitioners, advisors, and operators who can break down the mechanics of what actually works - and what's quietly broken behind the demo. If you're tired of buzzword bingo and ready for the version of CX nobody's willing to say out loud... you're in the right place. Subscribe, share it with an advisor or buyer who needs it, and let's cut through the noise together. yes CX podcast, customer experience, UCaaS, CCaaS, contact center, unified communications, technology advisors, channel partners, TSD, SMB technology, mid-market IT, vendor evaluation, CX strategy, customer service technology, Brian Nichols, CX Compass, business communications, cloud communications, customer engagement, sales enablement, B2B technology buying, IT decision makers, Telarus, agent experience, omnichannel Brian Nichols brian@briannicholsconsulting.com How Do I Fix Bad Customer Service at My Business? https://cswithoutthebs.fireside.fm/how-do-i-fix-bad-customer-service-at-my-business 4c086f10-5724-43b5-9af4-579160defb41 Tue, 14 Oct 2025 17:00:00 -0400 Brian Nichols full Brian Nichols Is AI fixing CX or just getting in the way? In this no-BS episode, we show how to use AI where it helps, bring humans back where it matters, ditch vanity metrics, and fix the basics that win loyalty. 52:01 no <p>Is AI really fixing customer service... or is it making everything harder? What if the real secret to great CX isn’t a shiny tool, but simple, human-first basics done right? In this no-BS episode, we pull back the curtain on today’s most hyped claims and ask the questions nobody else will. If you’ve ever yelled “agent!” at a chatbot, this is your episode.</p> <p>We break down the hype around AI in CX and show where it helps — and where it falls flat. You’ll hear the clear difference between “AI as a helper” and “AI as a wall,” plus the fastest ways to stop bots from ruining your brand.</p> <p>Then we get real about the human touch. Why are customers begging to talk to a person again? We map the moments where empathy beats automation and how to build a clean handoff from bot to human without the headache.</p> <p>We also expose the silent killers: accidental contact centers, broken basics, and score-chasing (NPS worship) that hides real problems. You’ll learn how to swap vanity metrics for actions that move retention, referrals, and revenue.</p> <p>Finally, we connect the dot nobody’s talking about: happy teams create happy customers. We show the simple moves — empower, listen, remove red tape — that turn burned-out reps into loyalty machines. No buzzwords. Just what works. </p> customer experience, CX, customer service, contact center, call center, UCaaS, CCaaS, AI in CX, chatbots, generative AI, human support, agent experience, employee engagement, omnichannel, NPS, CSAT, CX metrics, customer retention, customer loyalty, reduce churn, first contact resolution, self-service, IVR, hold times, customer journey, small business CX, support tips, customer complaints, voice of customer, help desk, service design Is AI really fixing customer service... or is it making everything harder? What if the real secret to great CX isn’t a shiny tool, but simple, human-first basics done right? In this no-BS episode, we pull back the curtain on today’s most hyped claims and ask the questions nobody else will. If you’ve ever yelled “agent!” at a chatbot, this is your episode.

We break down the hype around AI in CX and show where it helps — and where it falls flat. You’ll hear the clear difference between “AI as a helper” and “AI as a wall,” plus the fastest ways to stop bots from ruining your brand.

Then we get real about the human touch. Why are customers begging to talk to a person again? We map the moments where empathy beats automation and how to build a clean handoff from bot to human without the headache.

We also expose the silent killers: accidental contact centers, broken basics, and score-chasing (NPS worship) that hides real problems. You’ll learn how to swap vanity metrics for actions that move retention, referrals, and revenue.

Finally, we connect the dot nobody’s talking about: happy teams create happy customers. We show the simple moves — empower, listen, remove red tape — that turn burned-out reps into loyalty machines. No buzzwords. Just what works.

]]> Is AI really fixing customer service... or is it making everything harder? What if the real secret to great CX isn’t a shiny tool, but simple, human-first basics done right? In this no-BS episode, we pull back the curtain on today’s most hyped claims and ask the questions nobody else will. If you’ve ever yelled “agent!” at a chatbot, this is your episode.

We break down the hype around AI in CX and show where it helps — and where it falls flat. You’ll hear the clear difference between “AI as a helper” and “AI as a wall,” plus the fastest ways to stop bots from ruining your brand.

Then we get real about the human touch. Why are customers begging to talk to a person again? We map the moments where empathy beats automation and how to build a clean handoff from bot to human without the headache.

We also expose the silent killers: accidental contact centers, broken basics, and score-chasing (NPS worship) that hides real problems. You’ll learn how to swap vanity metrics for actions that move retention, referrals, and revenue.

Finally, we connect the dot nobody’s talking about: happy teams create happy customers. We show the simple moves — empower, listen, remove red tape — that turn burned-out reps into loyalty machines. No buzzwords. Just what works.

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