In this episode of CX Without the BS, we tackle the often-overlooked truth about outbound sales: the customer experience starts the moment someone picks up the phone. Whether you're leading an SDR team, building pipeline from scratch, or trying to get more than "not interested" before the hang-up, this episode unpacks the foundational mistakes—and the practical fixes—that can turn dials into deals.

We sit down with John Karsant from LevelUp Leads, who manages a team of 40+ SDRs executing real outbound motions every day. He doesn’t sugarcoat it—most cold outreach sounds robotic, scripted, and forgettable. Together, we break down how tone, timing, and real human conversation create the kind of authentic connections that lead to pipeline growth (not just boxes checked on a call log).

But it’s not just about calls. This episode explores how to build authentic presence on LinkedIn, why political signage matters in marketing, and how to stop treating every “no” like a full stop. Spoiler: most “no’s” are actually “not right now,” and we show you how to stay top-of-mind until it becomes a yes.

You’ll also hear sharp insights about multi-threaded outreach, how SDRs can block objections before they arise, and why leaning too hard on AI might be the biggest BS in outbound right now. If you're tired of sales being treated like a numbers game and want to focus on real human connection, this is your cheat code.

By the end of the episode, you'll walk away with an upgraded playbook for outbound CX—from how you speak to what you post to how you follow up. It’s raw, it’s real, and it just might change how you train your team this quarter.

Pam doesn’t just talk about the problems; she provides real solutions. From debunking common myths to sharing her unique strategies, this episode is packed with valuable information that you won’t find anywhere else. Whether you’re a business owner, a CX professional, or just someone interested in improving customer interactions, Pam’s insights will leave you rethinking everything you thought you knew about customer experience.

In this episode, we cover a range of topics that are crucial for anyone looking to enhance their CX game. Pam discusses the importance of understanding your customer’s journey, the role of technology in shaping customer experiences, and how to create a culture that prioritizes customer satisfaction. Her practical advice and real-world examples make complex concepts easy to understand and implement.

But it’s not all business. Pam also shares some of her personal experiences and the lessons she’s learned along the way. Her stories are not only engaging but also provide a deeper understanding of the human side of customer experience. This blend of professional expertise and personal anecdotes makes for a compelling and relatable discussion.

Don’t miss out on this opportunity to learn from one of the best in the field. Hit play now and discover how you can revolutionize your customer experience strategy. And if you find this episode helpful, don’t forget to like, comment, and subscribe for more insightful content on "CX Without the BS."