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    <title>CX without the BS - Episodes Tagged with “Business Transformation”</title>
    <link>https://cswithoutthebs.fireside.fm/tags/business%20transformation</link>
    <pubDate>Mon, 02 Dec 2024 12:00:00 -0500</pubDate>
    <description>Most CX podcasts are built for Fortune 500 buyers with seven-figure budgets and dedicated transformation teams... This one isn't. CX Without the BS is for the technology advisors, IT leaders, and business owners working in the trenches of SMB and mid-market companies - the "forgotten 5000" who get pitched enterprise solutions they can't afford and ignored by vendors who don't think they're worth the support call. Host Brian Nichols brings real practitioner perspective from the unified communications and contact center space. No guru theater. No vendor hype. No recycled LinkedIn thought leadership dressed up as expertise. Just the actual conversations advisors and buyers need to be having... about why CX deployments fail, where vendors quietly cut corners, which product categories are oversold, and what questions you should be asking before you sign a three-year contract. Each episode pulls from real customer scenarios, market situations, and the framework laid out in Brian's book, The CX Compass. Some episodes are solo deep dives. Others bring in practitioners, advisors, and operators who can break down the mechanics of what actually works - and what's quietly broken behind the demo. If you're tired of buzzword bingo and ready for the version of CX nobody's willing to say out loud... you're in the right place. Subscribe, share it with an advisor or buyer who needs it, and let's cut through the noise together.</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Honest takes on customer experience and UCaaS for the SMB and mid-market buyers enterprise vendors forgot... hosted by Brian Nichols.</itunes:subtitle>
    <itunes:author>Brian Nichols</itunes:author>
    <itunes:summary>Most CX podcasts are built for Fortune 500 buyers with seven-figure budgets and dedicated transformation teams... This one isn't. CX Without the BS is for the technology advisors, IT leaders, and business owners working in the trenches of SMB and mid-market companies - the "forgotten 5000" who get pitched enterprise solutions they can't afford and ignored by vendors who don't think they're worth the support call. Host Brian Nichols brings real practitioner perspective from the unified communications and contact center space. No guru theater. No vendor hype. No recycled LinkedIn thought leadership dressed up as expertise. Just the actual conversations advisors and buyers need to be having... about why CX deployments fail, where vendors quietly cut corners, which product categories are oversold, and what questions you should be asking before you sign a three-year contract. Each episode pulls from real customer scenarios, market situations, and the framework laid out in Brian's book, The CX Compass. Some episodes are solo deep dives. Others bring in practitioners, advisors, and operators who can break down the mechanics of what actually works - and what's quietly broken behind the demo. If you're tired of buzzword bingo and ready for the version of CX nobody's willing to say out loud... you're in the right place. Subscribe, share it with an advisor or buyer who needs it, and let's cut through the noise together.</itunes:summary>
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    <itunes:explicit>yes</itunes:explicit>
    <itunes:keywords>CX podcast, customer experience, UCaaS, CCaaS, contact center, unified communications, technology advisors, channel partners, TSD, SMB technology, mid-market IT, vendor evaluation, CX strategy, customer service technology, Brian Nichols, CX Compass, business communications, cloud communications, customer engagement, sales enablement, B2B technology buying, IT decision makers, Telarus, agent experience, omnichannel</itunes:keywords>
    <itunes:owner>
      <itunes:name>Brian Nichols</itunes:name>
      <itunes:email>brian@briannicholsconsulting.com</itunes:email>
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<itunes:category text="Business"/>
<itunes:category text="Technology"/>
<itunes:category text="News">
  <itunes:category text="Business News"/>
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<item>
  <title>Is Your CX Provider Lying to You?</title>
  <link>https://cswithoutthebs.fireside.fm/is-your-cx-provider-lying-to-you</link>
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  <pubDate>Mon, 02 Dec 2024 12:00:00 -0500</pubDate>
  <author>Brian Nichols</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/b6ecde51-9751-4bc2-8830-d814180321a2/15ff5f6c-ebbd-4f0c-bdbd-7a5ab0bc9a9a.mp3" length="58454567" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Brian Nichols</itunes:author>
  <itunes:subtitle>What if there was someone who could cut through the noise and tell you exactly what's wrong with today's CX industry - especially when it comes to serving small and medium-sized businesses? Meet Daniel Vaughan, a refreshingly honest voice who's challenging the status quo and exposing the truth about what really matters in customer experience.</itunes:subtitle>
  <itunes:duration>1:00:53</itunes:duration>
  <itunes:explicit>yes</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/b/b6ecde51-9751-4bc2-8830-d814180321a2/cover.jpg?v=1"/>
  <description>&lt;p&gt;Are you tired of the BS in customer experience technology? What if there was someone who could cut through the noise and tell you exactly what's wrong with today's CX industry - especially when it comes to serving small and medium-sized businesses? Meet Daniel Vaughan, a refreshingly honest voice who's challenging the status quo and exposing the truth about what really matters in customer experience.&lt;/p&gt;

&lt;p&gt;In this explosive episode of CX Without the BS, Daniel shares his journey from sustainability graduate to accidental tech sales professional, revealing how multiple career setbacks led him to create Emmettson ROI. His approach? Actually giving a damn about clients and refusing to play the typical channel games that plague our industry.&lt;/p&gt;

&lt;p&gt;Brian and Tom dive deep with Daniel into why so many CX providers ignore smaller businesses, and how this massive gap in the market is leaving countless companies underserved. The conversation gets particularly heated when discussing the "zoo bears" of the industry - those comfortable legacy players who've stopped innovating and started coasting.&lt;/p&gt;

&lt;p&gt;The group tackles the elephant in the room: how empty "empathy" has become in corporate mission statements, and why most companies' claims about caring for customers are completely hollow. Daniel explains his unique approach to research and client relationships, demonstrating why actually doing your homework matters more than making endless cold calls.&lt;/p&gt;

&lt;p&gt;This episode isn't just another tech discussion - it's a wake-up call for anyone involved in customer experience, technology sales, or business consulting. Whether you're a seasoned professional or new to the industry, you'll walk away with a fresh perspective on what it means to truly serve clients rather than just sell to them. &lt;/p&gt;
</description>
  <itunes:keywords>customer experience,CX technology,tech sales,SMB technology,contact center solutions,business consulting,channel partners,technology advisory,customer service solutions,sales strategy,business transformation,tech industry critique,customer experience management,business technology,enterprise solutions,SMB solutions,channel management,tech industry analysis</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Are you tired of the BS in customer experience technology? What if there was someone who could cut through the noise and tell you exactly what's wrong with today's CX industry - especially when it comes to serving small and medium-sized businesses? Meet Daniel Vaughan, a refreshingly honest voice who's challenging the status quo and exposing the truth about what really matters in customer experience.</p>

<p>In this explosive episode of CX Without the BS, Daniel shares his journey from sustainability graduate to accidental tech sales professional, revealing how multiple career setbacks led him to create Emmettson ROI. His approach? Actually giving a damn about clients and refusing to play the typical channel games that plague our industry.</p>

<p>Brian and Tom dive deep with Daniel into why so many CX providers ignore smaller businesses, and how this massive gap in the market is leaving countless companies underserved. The conversation gets particularly heated when discussing the "zoo bears" of the industry - those comfortable legacy players who've stopped innovating and started coasting.</p>

<p>The group tackles the elephant in the room: how empty "empathy" has become in corporate mission statements, and why most companies' claims about caring for customers are completely hollow. Daniel explains his unique approach to research and client relationships, demonstrating why actually doing your homework matters more than making endless cold calls.</p>

<p>This episode isn't just another tech discussion - it's a wake-up call for anyone involved in customer experience, technology sales, or business consulting. Whether you're a seasoned professional or new to the industry, you'll walk away with a fresh perspective on what it means to truly serve clients rather than just sell to them.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Are you tired of the BS in customer experience technology? What if there was someone who could cut through the noise and tell you exactly what's wrong with today's CX industry - especially when it comes to serving small and medium-sized businesses? Meet Daniel Vaughan, a refreshingly honest voice who's challenging the status quo and exposing the truth about what really matters in customer experience.</p>

<p>In this explosive episode of CX Without the BS, Daniel shares his journey from sustainability graduate to accidental tech sales professional, revealing how multiple career setbacks led him to create Emmettson ROI. His approach? Actually giving a damn about clients and refusing to play the typical channel games that plague our industry.</p>

<p>Brian and Tom dive deep with Daniel into why so many CX providers ignore smaller businesses, and how this massive gap in the market is leaving countless companies underserved. The conversation gets particularly heated when discussing the "zoo bears" of the industry - those comfortable legacy players who've stopped innovating and started coasting.</p>

<p>The group tackles the elephant in the room: how empty "empathy" has become in corporate mission statements, and why most companies' claims about caring for customers are completely hollow. Daniel explains his unique approach to research and client relationships, demonstrating why actually doing your homework matters more than making endless cold calls.</p>

<p>This episode isn't just another tech discussion - it's a wake-up call for anyone involved in customer experience, technology sales, or business consulting. Whether you're a seasoned professional or new to the industry, you'll walk away with a fresh perspective on what it means to truly serve clients rather than just sell to them.</p>]]>
  </itunes:summary>
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<item>
  <title>Fix Your Customer Service Like We Fixed Our Health</title>
  <link>https://cswithoutthebs.fireside.fm/fix-your-customer-service-like-we-fixed-our-health</link>
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  <pubDate>Fri, 28 Jun 2024 08:00:00 -0400</pubDate>
  <author>Brian Nichols</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/b6ecde51-9751-4bc2-8830-d814180321a2/023828de-3d10-4f7a-90b2-ecc1761f82c5.mp3" length="35232337" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Brian Nichols</itunes:author>
  <itunes:subtitle>Personal weight loss journeys mirror business transformations, revealing how quick fixes in both health and customer experience can lead to devastating consequences, while emphasizing the importance of building strong foundations for lasting success.</itunes:subtitle>
  <itunes:duration>36:42</itunes:duration>
  <itunes:explicit>yes</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/b/b6ecde51-9751-4bc2-8830-d814180321a2/cover.jpg?v=1"/>
  <description>&lt;p&gt;Are you struggling with weight loss and looking for inspiration? Have you ever wondered how successful weight loss journeys can relate to customer experience in business? In this captivating episode of CX without the BS, hosts Brian Nichols and Tom Milligan share their personal weight loss stories and draw surprising parallels to the world of customer experience.&lt;/p&gt;

&lt;p&gt;Brian and Tom open up about their lifelong struggles with weight, revealing the emotional and physical challenges they faced. From feeling self-conscious to experiencing health issues, they discuss the turning points that led them to make significant lifestyle changes. Tom shares his experience with gastric sleeve surgery, while Brian details his journey of losing over 180 pounds through diet and exercise.&lt;/p&gt;

&lt;p&gt;Later, Brian and Tom draw connections between weight loss journeys and customer experience strategies. They explore how the "quick fix" mentality in both weight loss and business can lead to unintended consequences. Using examples from previous episodes, they discuss how rushing to implement AI solutions without proper preparation can backfire, much like fad diets or weight loss drugs.&lt;/p&gt;

&lt;p&gt;Brian and Tom revisit key insights from past guests, including Michael Del Signore era's thoughts on AI hype, Pam's frustrating customer service experience, Andy Bird's 20+ hour wait while on-hold, and Charlie Newark-French's perspective on marketing BS. They emphasize the importance of building strong foundations before implementing new technologies or strategies, whether in personal health or business practices.&lt;/p&gt;

&lt;p&gt;The hosts conclude by reflecting on the value of gradual, sustainable progress in both weight loss and customer experience. They encourage listeners to focus on long-term solutions rather than quick fixes, and to be wary of overhyped promises in both realms. This episode offers a unique blend of personal storytelling and professional insights, making it a must-listen for anyone interested in customer experience, personal growth, or the unexpected connections between the two. &lt;/p&gt;
</description>
  <itunes:keywords>weight loss, customer experience, AI in business, CX without BS, business transformation, gastric sleeve, diet and exercise, customer service, AI implementation, quick fixes, sustainable progress, personal growth, business strategy, marketing BS, customer retention, health and business, weight loss journey, customer satisfaction, technology in business, lifestyle changes, business improvement, customer service nightmares, AI hype, long-term solutions, business success</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Are you struggling with weight loss and looking for inspiration? Have you ever wondered how successful weight loss journeys can relate to customer experience in business? In this captivating episode of CX without the BS, hosts Brian Nichols and Tom Milligan share their personal weight loss stories and draw surprising parallels to the world of customer experience.</p>

<p>Brian and Tom open up about their lifelong struggles with weight, revealing the emotional and physical challenges they faced. From feeling self-conscious to experiencing health issues, they discuss the turning points that led them to make significant lifestyle changes. Tom shares his experience with gastric sleeve surgery, while Brian details his journey of losing over 180 pounds through diet and exercise.</p>

<p>Later, Brian and Tom draw connections between weight loss journeys and customer experience strategies. They explore how the "quick fix" mentality in both weight loss and business can lead to unintended consequences. Using examples from previous episodes, they discuss how rushing to implement AI solutions without proper preparation can backfire, much like fad diets or weight loss drugs.</p>

<p>Brian and Tom revisit key insights from past guests, including Michael Del Signore era's thoughts on AI hype, Pam's frustrating customer service experience, Andy Bird's 20+ hour wait while on-hold, and Charlie Newark-French's perspective on marketing BS. They emphasize the importance of building strong foundations before implementing new technologies or strategies, whether in personal health or business practices.</p>

<p>The hosts conclude by reflecting on the value of gradual, sustainable progress in both weight loss and customer experience. They encourage listeners to focus on long-term solutions rather than quick fixes, and to be wary of overhyped promises in both realms. This episode offers a unique blend of personal storytelling and professional insights, making it a must-listen for anyone interested in customer experience, personal growth, or the unexpected connections between the two.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Are you struggling with weight loss and looking for inspiration? Have you ever wondered how successful weight loss journeys can relate to customer experience in business? In this captivating episode of CX without the BS, hosts Brian Nichols and Tom Milligan share their personal weight loss stories and draw surprising parallels to the world of customer experience.</p>

<p>Brian and Tom open up about their lifelong struggles with weight, revealing the emotional and physical challenges they faced. From feeling self-conscious to experiencing health issues, they discuss the turning points that led them to make significant lifestyle changes. Tom shares his experience with gastric sleeve surgery, while Brian details his journey of losing over 180 pounds through diet and exercise.</p>

<p>Later, Brian and Tom draw connections between weight loss journeys and customer experience strategies. They explore how the "quick fix" mentality in both weight loss and business can lead to unintended consequences. Using examples from previous episodes, they discuss how rushing to implement AI solutions without proper preparation can backfire, much like fad diets or weight loss drugs.</p>

<p>Brian and Tom revisit key insights from past guests, including Michael Del Signore era's thoughts on AI hype, Pam's frustrating customer service experience, Andy Bird's 20+ hour wait while on-hold, and Charlie Newark-French's perspective on marketing BS. They emphasize the importance of building strong foundations before implementing new technologies or strategies, whether in personal health or business practices.</p>

<p>The hosts conclude by reflecting on the value of gradual, sustainable progress in both weight loss and customer experience. They encourage listeners to focus on long-term solutions rather than quick fixes, and to be wary of overhyped promises in both realms. This episode offers a unique blend of personal storytelling and professional insights, making it a must-listen for anyone interested in customer experience, personal growth, or the unexpected connections between the two.</p>]]>
  </itunes:summary>
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