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    <fireside:genDate>Wed, 27 May 2026 12:45:12 -0500</fireside:genDate>
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    <title>CX without the BS - Episodes Tagged with “Ai Vs Hi”</title>
    <link>https://cswithoutthebs.fireside.fm/tags/ai%20vs%20hi</link>
    <pubDate>Wed, 27 Aug 2025 11:00:00 -0400</pubDate>
    <description>Most CX podcasts are built for Fortune 500 buyers with seven-figure budgets and dedicated transformation teams... This one isn't. CX Without the BS is for the technology advisors, IT leaders, and business owners working in the trenches of SMB and mid-market companies - the "forgotten 5000" who get pitched enterprise solutions they can't afford and ignored by vendors who don't think they're worth the support call. Host Brian Nichols brings real practitioner perspective from the unified communications and contact center space. No guru theater. No vendor hype. No recycled LinkedIn thought leadership dressed up as expertise. Just the actual conversations advisors and buyers need to be having... about why CX deployments fail, where vendors quietly cut corners, which product categories are oversold, and what questions you should be asking before you sign a three-year contract. Each episode pulls from real customer scenarios, market situations, and the framework laid out in Brian's book, The CX Compass. Some episodes are solo deep dives. Others bring in practitioners, advisors, and operators who can break down the mechanics of what actually works - and what's quietly broken behind the demo. If you're tired of buzzword bingo and ready for the version of CX nobody's willing to say out loud... you're in the right place. Subscribe, share it with an advisor or buyer who needs it, and let's cut through the noise together.</description>
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    <itunes:subtitle>Honest takes on customer experience and UCaaS for the SMB and mid-market buyers enterprise vendors forgot... hosted by Brian Nichols.</itunes:subtitle>
    <itunes:author>Brian Nichols</itunes:author>
    <itunes:summary>Most CX podcasts are built for Fortune 500 buyers with seven-figure budgets and dedicated transformation teams... This one isn't. CX Without the BS is for the technology advisors, IT leaders, and business owners working in the trenches of SMB and mid-market companies - the "forgotten 5000" who get pitched enterprise solutions they can't afford and ignored by vendors who don't think they're worth the support call. Host Brian Nichols brings real practitioner perspective from the unified communications and contact center space. No guru theater. No vendor hype. No recycled LinkedIn thought leadership dressed up as expertise. Just the actual conversations advisors and buyers need to be having... about why CX deployments fail, where vendors quietly cut corners, which product categories are oversold, and what questions you should be asking before you sign a three-year contract. Each episode pulls from real customer scenarios, market situations, and the framework laid out in Brian's book, The CX Compass. Some episodes are solo deep dives. Others bring in practitioners, advisors, and operators who can break down the mechanics of what actually works - and what's quietly broken behind the demo. If you're tired of buzzword bingo and ready for the version of CX nobody's willing to say out loud... you're in the right place. Subscribe, share it with an advisor or buyer who needs it, and let's cut through the noise together.</itunes:summary>
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    <itunes:owner>
      <itunes:name>Brian Nichols</itunes:name>
      <itunes:email>brian@briannicholsconsulting.com</itunes:email>
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  <title>AI vs Humans: Who Wins in Customer Experience?</title>
  <link>https://cswithoutthebs.fireside.fm/ai-vs-humans-who-wins-in-customer-experience</link>
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  <pubDate>Wed, 27 Aug 2025 11:00:00 -0400</pubDate>
  <author>Brian Nichols</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/b6ecde51-9751-4bc2-8830-d814180321a2/cddb09c9-9e02-4bb7-a19b-339293329651.mp3" length="40843230" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Brian Nichols</itunes:author>
  <itunes:subtitle>Is AI actually fixing customer experience... or just making it worse? Brian Nichols breaks down why Human Intelligence vs Artificial Intelligence always decides the Human Experience... and why that’s the only scoreboard that matters.</itunes:subtitle>
  <itunes:duration>28:21</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;Is AI really fixing customer experience… or just making it worse? Everywhere you look, companies are hyping up “AI-powered CX” like it’s the cure-all for every customer problem. But if customers keep begging, “Can I please just talk to a human?”, then maybe the real question isn’t how much AI do we have — it’s what kind of experience are we creating?&lt;/p&gt;

&lt;p&gt;In this episode of CX Without the BS, we dig into the showdown between HI (Human Intelligence) and AI (Artificial Intelligence) — and how that battle shapes the HE (Human Experience). You’ll hear why the hype cycle around AI is so strong, where bots and “intelligent routing” fail, and why human judgment, empathy, and ownership are still the secret weapons of customer loyalty.&lt;/p&gt;

&lt;p&gt;We’ll explore real stories — from chatbots stuck in endless loops, to frontline employees who turn around frustrated customers in minutes, to companies blending AI + HI in a way that actually improves trust. These aren’t theories; they’re real examples that prove the scoreboard isn’t technology features, it’s customer outcomes.&lt;/p&gt;

&lt;p&gt;For technology advisors, you’ll get practical talk tracks you can use immediately: how to shift conversations away from “AI features” and back to measurable results like lower effort, higher respect, and stronger trust. For business leaders and IT decision-makers, you’ll get a checklist you can throw at any vendor pushing AI hype to see if it actually improves the experience or just creates expensive friction.&lt;/p&gt;

&lt;p&gt;Bottom line: the future of customer experience isn’t artificial. It’s human. If you want to stop the AI theater and start creating experiences customers love — this is an episode you can’t afford to miss. &lt;/p&gt;
</description>
  <itunes:keywords>AI customer service, chatbots fail, customer experience 2025, human intelligence vs AI, CX without the BS, human experience CX, customer trust, reduce customer effort, first contact resolution, AI vs human support, why chatbots don’t work, customer loyalty, AI hype, customer service tips, technology advisors, CX strategy, AI vs HI, better customer support</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Is AI really fixing customer experience… or just making it worse? Everywhere you look, companies are hyping up “AI-powered CX” like it’s the cure-all for every customer problem. But if customers keep begging, “Can I please just talk to a human?”, then maybe the real question isn’t how much AI do we have — it’s what kind of experience are we creating?</p>

<p>In this episode of CX Without the BS, we dig into the showdown between HI (Human Intelligence) and AI (Artificial Intelligence) — and how that battle shapes the HE (Human Experience). You’ll hear why the hype cycle around AI is so strong, where bots and “intelligent routing” fail, and why human judgment, empathy, and ownership are still the secret weapons of customer loyalty.</p>

<p>We’ll explore real stories — from chatbots stuck in endless loops, to frontline employees who turn around frustrated customers in minutes, to companies blending AI + HI in a way that actually improves trust. These aren’t theories; they’re real examples that prove the scoreboard isn’t technology features, it’s customer outcomes.</p>

<p>For technology advisors, you’ll get practical talk tracks you can use immediately: how to shift conversations away from “AI features” and back to measurable results like lower effort, higher respect, and stronger trust. For business leaders and IT decision-makers, you’ll get a checklist you can throw at any vendor pushing AI hype to see if it actually improves the experience or just creates expensive friction.</p>

<p>Bottom line: the future of customer experience isn’t artificial. It’s human. If you want to stop the AI theater and start creating experiences customers love — this is an episode you can’t afford to miss.</p>]]>
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  <itunes:summary>
    <![CDATA[<p>Is AI really fixing customer experience… or just making it worse? Everywhere you look, companies are hyping up “AI-powered CX” like it’s the cure-all for every customer problem. But if customers keep begging, “Can I please just talk to a human?”, then maybe the real question isn’t how much AI do we have — it’s what kind of experience are we creating?</p>

<p>In this episode of CX Without the BS, we dig into the showdown between HI (Human Intelligence) and AI (Artificial Intelligence) — and how that battle shapes the HE (Human Experience). You’ll hear why the hype cycle around AI is so strong, where bots and “intelligent routing” fail, and why human judgment, empathy, and ownership are still the secret weapons of customer loyalty.</p>

<p>We’ll explore real stories — from chatbots stuck in endless loops, to frontline employees who turn around frustrated customers in minutes, to companies blending AI + HI in a way that actually improves trust. These aren’t theories; they’re real examples that prove the scoreboard isn’t technology features, it’s customer outcomes.</p>

<p>For technology advisors, you’ll get practical talk tracks you can use immediately: how to shift conversations away from “AI features” and back to measurable results like lower effort, higher respect, and stronger trust. For business leaders and IT decision-makers, you’ll get a checklist you can throw at any vendor pushing AI hype to see if it actually improves the experience or just creates expensive friction.</p>

<p>Bottom line: the future of customer experience isn’t artificial. It’s human. If you want to stop the AI theater and start creating experiences customers love — this is an episode you can’t afford to miss.</p>]]>
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