In this episode of CX Without the BS, we dig into the showdown between HI (Human Intelligence) and AI (Artificial Intelligence) — and how that battle shapes the HE (Human Experience). You’ll hear why the hype cycle around AI is so strong, where bots and “intelligent routing” fail, and why human judgment, empathy, and ownership are still the secret weapons of customer loyalty.

We’ll explore real stories — from chatbots stuck in endless loops, to frontline employees who turn around frustrated customers in minutes, to companies blending AI + HI in a way that actually improves trust. These aren’t theories; they’re real examples that prove the scoreboard isn’t technology features, it’s customer outcomes.

For technology advisors, you’ll get practical talk tracks you can use immediately: how to shift conversations away from “AI features” and back to measurable results like lower effort, higher respect, and stronger trust. For business leaders and IT decision-makers, you’ll get a checklist you can throw at any vendor pushing AI hype to see if it actually improves the experience or just creates expensive friction.

Bottom line: the future of customer experience isn’t artificial. It’s human. If you want to stop the AI theater and start creating experiences customers love — this is an episode you can’t afford to miss.

In this week's episode of CX Without the BS, hosts Brian Nichols and Tom Milligan sit down with Aarde Cosseboom, co-founder of Clarity CX and creator of Palomar.com. Aarde pulls back the curtain on the reality of AI in customer experience, exposing the BS and highlighting truly innovative solutions. With his unique background as both a contact center leader and tech enthusiast, Aarde offers invaluable insights into the current state of AI and its practical applications.

Discover why most "AI" tools are just glorified chatbots and learn how to identify genuine AI solutions that can transform your business. Aarde breaks down the evolution of contact center technology, from the cloud migration craze to the current AI revolution, and explains why feature matrices have become largely irrelevant in today's market. You'll gain a deeper understanding of conversational AI, its data requirements, and how it differs from other forms of artificial intelligence.

The conversation takes an exciting turn as Aarde introduces Palomar, an innovative AI-powered tool designed to help businesses find the right CX technologies. Unlike traditional search engines or review sites, Palomar acts as a virtual consultant, asking probing questions to understand your unique needs before providing tailored recommendations. Learn how this game-changing platform is set to disrupt the entire sales process in the CX industry.

Brian and Tom open up about their lifelong struggles with weight, revealing the emotional and physical challenges they faced. From feeling self-conscious to experiencing health issues, they discuss the turning points that led them to make significant lifestyle changes. Tom shares his experience with gastric sleeve surgery, while Brian details his journey of losing over 180 pounds through diet and exercise.

Later, Brian and Tom draw connections between weight loss journeys and customer experience strategies. They explore how the "quick fix" mentality in both weight loss and business can lead to unintended consequences. Using examples from previous episodes, they discuss how rushing to implement AI solutions without proper preparation can backfire, much like fad diets or weight loss drugs.

Brian and Tom revisit key insights from past guests, including Michael Del Signore era's thoughts on AI hype, Pam's frustrating customer service experience, Andy Bird's 20+ hour wait while on-hold, and Charlie Newark-French's perspective on marketing BS. They emphasize the importance of building strong foundations before implementing new technologies or strategies, whether in personal health or business practices.

The hosts conclude by reflecting on the value of gradual, sustainable progress in both weight loss and customer experience. They encourage listeners to focus on long-term solutions rather than quick fixes, and to be wary of overhyped promises in both realms. This episode offers a unique blend of personal storytelling and professional insights, making it a must-listen for anyone interested in customer experience, personal growth, or the unexpected connections between the two.